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CMOs claim to be all-in on AI, but their budgets tell a different story… (Sponsor)
New research from Contentful surveyed 425 marketing decision makers (including 103 CMOs) to uncover the reality behind AI adoption in marketing.The findings reveal a massive "optimism-execution gap" that's fast becoming marketing's fault line. While nearly every CMO claims to prioritize AI, most companies still treat it as an experiment rather than infrastructure. Learn what separates the winners from the non-starters:
- C-suite perspectives on $500K+ investments reshaping marketing ops
- Workflow insights from top performers
- Budgeting frameworks for weighing speed/quality/personalization
→ Tune into the on-demand SEO to GEO webinar featuring leaders from Contentful, Vercel, and Apply Digital
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